As Director of Client Solutions and Media Relations at Piper and Gold Public Relations, I led the development of the agency’s first dedicated media relations department. I designed and implemented a strategic framework that elevated client visibility across education, public health, economic development, and mental health sectors. My work focused on aligning brand positioning, executive visibility, and advocacy communications to measurable outcomes that strengthened both client brands and organizational influence.

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Key achievements include:

Media Placements:

• Secured more than 100 targeted media placements, significantly increasing client visibility and reinforcing brand credibility across regional and national platforms.

Brand Visibility Campaign:

• Directed media relations and public visibility efforts for ATESTEO’s North American headquarters launch, generating more than 2.66 million earned media impressions through strategic stakeholder engagement and targeted storytelling.

Event and Crisis Communications:

• Led communications strategy and execution for CMHA-CEI’s crisis stabilization center wall-breaking event, achieving more than 3.15 million earned media impressions and positioning the project as a leader in innovative mental health care.

• Directed the development of a Community Needs and Perceptions Analysis to inform public messaging strategies, ensuring communications were rooted in research and aligned with community expectations.

Cross-Functional Strategy Development:

• Developed cross-functional communications strategies that integrated marketing, governmental affairs, and executive messaging to ensure consistent brand voice and increased community engagement.

Strategic Counsel and Growth:

• Provided ongoing strategic counsel to clients across industries, supporting long-term brand growth, reputation management, and measurable public engagement outcomes.

 

Through my leadership, Piper and Gold strengthened its reputation for delivering results-driven communications strategies that drive visibility, expand community influence, and build sustainable brand platforms.

As Communications Manager for Macomb County Community Mental Health, the third-largest community mental health agency in Michigan, I led the development of the agency’s first comprehensive strategic communication framework. I served as a senior advisor to the CEO and executive leadership team, aligning public messaging, internal communications, and advocacy strategies to support the agency’s mission and strategic goals. My leadership integrated cross-functional collaboration across clinical, administrative, and governmental relations teams to drive visibility, enhance stakeholder trust, and expand access to mental health care services.

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Key achievements include:

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Brand Strategy and Refresh:

• Directed the agency’s full brand refresh, including the creation of its first official brand guidelines, cohesive visual identity, redesigned website, and updated marketing materials, strengthening stakeholder confidence and community recognition.

Governmental and Public Affairs:

• Built and managed strategic relationships with local, regional, and state government officials to advocate for expanded mental health services, enhance policy initiatives, and strengthen community partnerships.

• Managed external public relations agencies, ensuring alignment between agency goals, public-facing messaging, and earned media strategies.

Executive and Internal Communications:

• Developed internal communications enhancements including quarterly CEO chats, weekly workforce updates, and redesigned intranet platforms, improving employee engagement and information access across four physical sites.

• Advised C-Suite leadership on public messaging, crisis communications planning, media strategy, and executive visibility, supporting leadership positioning across internal and external audiences.

Media Relations and Visibility:

• Increased agency media visibility by 30 percent through proactive outreach, strategic storytelling, and building relationships with local, regional, and statewide media.

• Led the development of targeted marketing strategies that expanded agency presence in underserved and historically underrepresented communities.

Audience Research and Targeted Outreach:

• Conducted audience research and engagement studies to better understand community needs and perceptions, guiding the development of messaging strategies that resonated with diverse populations across Metro Detroit.

Event Leadership:

• Planned and executed the 2024 Mental Health Matters Awards, honoring champions of mental health and increasing stakeholder and community engagement through strategic event promotion and recognition initiatives.

 

My leadership at MCCMH demonstrated the power of integrated communications, thoughtful storytelling, and strategic visibility efforts to advance organizational goals, strengthen public trust, and expand mental health access for Michigan communities.

As Founder and Strategic Communications Lead of CommVision Consulting, I designed and executed comprehensive communications strategies across industries including emerging technology, lifestyle, B2B, and nonprofit advocacy. My work focused on building brand credibility, expanding national visibility, and aligning messaging with long-term growth goals across a diverse client portfolio.

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Key achievements include:

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Brand Activation and Market Expansion:

• Directed brand strategy and influencer partnerships for LARQ, the world’s first self-cleaning water bottle company, increasing market presence by 35 percent and strengthening brand positioning across lifestyle, sustainability, and technology sectors.

National Media Relations:

• Led media outreach initiatives that secured placements in Forbes, CNN, the New York Post, Men's Health, and Business Insider, elevating brand visibility and expanding marketplace impact by 23 percent for lifestyle and technology clients.

Strategic Partnerships and Collaborations:

• Oversaw media relations and branding efforts for Nifty’s Technology, facilitating high-profile collaborations with Warner Bros, HBO’s Game of Thrones, and Starbucks to launch NFT and Web3-based brand activations.

Consulting and Agency Leadership:

• Provided strategic account direction as a consultant for major public relations agencies including Weber Shandwick, Trust Public Relations, and Identity PR, developing and implementing communication plans that enhanced client engagement and market share.

 

Through CommVision Consulting, I leveraged cross-sector expertise, national media relationships, and strategic brand development to deliver measurable outcomes that elevated client presence, enhanced brand trust, and positioned organizations for long-term growth.