At Piper & Gold PR, I established and led the agency’s first dedicated media relations department, crafting a strategic framework that elevated client visibility by 25%. Through innovative storytelling and tailored outreach, I positioned clients as industry leaders across sectors including education, public health, economic development, and mental health.

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I spearheaded media relations for high-profile events, such as ATESTEO’s North American headquarters launch, collaborating with Governor Gretchen Whitmer’s team to enhance visibility. Additionally, I led branding and communication strategy for CMHA-CEI’s crisis stabilization unit, delivering cohesive messaging that resonated with stakeholders.

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My approach extended to developing educational resources, including comprehensive marketing training webinars for LEAP, designed to empower small business owners with strategic marketing solutions. My work also enhanced thought leadership and advocacy efforts for clients like MCAN and MPHI, driving meaningful public engagement and awareness.

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My leadership in designing, executing, and refining strategic communication frameworks continues to reinforce Piper & Gold PR’s reputation for excellence and measurable impact.

As Communications Manager for one of Metro Detroit’s largest mental health agencies, I led the development of the agency’s first strategic communication framework, ensuring consistent messaging that aligned with the CEO’s vision and strategic goals.

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I implemented MCCMH’s first brand guidelines, creating a cohesive visual identity that enhanced stakeholder trust and established a professional, recognizable brand presence. I also spearheaded the launch of MCCMH’s inaugural annual report, effectively capturing pivotal achievements and enhancing transparency and credibility.

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Additionally, I drove a 30% increase in media visibility through proactive outreach and strategic storytelling, resulting in multiple high-profile features that showcased the agency’s leadership and initiatives. I enhanced the MCCMH website, optimizing readability and accessibility to better serve its audience.

My leadership demonstrated the power of cohesive branding, creative storytelling, and strategic communication to drive measurable results and strengthen community engagement.

As the Founder of CommVision Consulting, I designed and executed comprehensive communication campaigns across industries including Web3, B2B, and nonprofit advocacy. My leadership delivered a multi-sector client satisfaction rate exceeding 90%, driven by customized PR strategies that enhanced visibility and market presence.

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I successfully led media relations and branding campaigns for Nifty’s Technology, securing high-profile collaborations with Warner Bros., HBO, and Starbucks, effectively establishing the brand’s presence in the Web3 technology sector. For LARQ, I crafted a brand strategy that increased market presence by 35%, emphasizing influencer partnerships and strategic storytelling.

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Through strategic media outreach programs, I facilitated a 23% rise in global visibility for lifestyle and technology brands, showcasing my ability to expand marketplace impact and strengthen brand credibility. My work also included providing strategic account direction for agencies such as Weber Shandwick and The Bee Agency, ensuring seamless implementation of communication plans that boosted client engagement.